what is market research
If mystery shopping focuses on current tasks, Market research offers a comprehensive analysis of quantitative and qualitative data that help make the right short- and long-term decisions.
Through Basic and Complete packages INSIGHTER studies clients, suppliers and competitors, their promotional campaigns, products and pricing, as well as their strengths and weaknesses in detail.
IT PROVIDES ANSWERS TO:
- What is the Company’s current market position?
- How each market force influences the Company, including the customer?
- What the Company must do to maintain and / or improve its market position?
All the data gathered during the research create a detailed report that provides recommendations on improving your current market situation. These recommendations help increase efficiency of:
- SWOT and Maps of positioning
- Products range and Pricing
- Advertising budget
- Corporate standards and HR
And, when talking about Start-ups, Market Research is the basis of a Business Plan.